In the world of sponsorships and advertising, there has long been a standard used to determine some of your statistics. Google Analytics is a start, as are Alexa and Klout, to some degree, plus you can show screenshots to your potential clients/partners. But the problem is that often times you are relying on screenshots for certain stats, unless you are in real-time doing screen-shares and the like, which leads to people sometimes doubting whether or not they are “real or Photoshopped”.
For those of you who read medical and trade journals, the only way to determine if something is credible is to have it reviewed by your peers. This is the ultimate form of social proof as far as your material goes, and when something is peer-reviewed by a third party, it takes on credibility.
So imagine my delight when I discovered themidgame roughly a year ago: a third-party review source that not only tracks and displays your social media and website statistics in real-time, but also serves as a middleman helping broker deals between sponsors and bloggers. Read More