The latest episode of the podcast is now live, and this time I delve into the importance of planning ahead and having adaptability, while also taking a closer look at the recent success of our Google+ page for the Saga of Lucimia MMORPG our 9-man team is developing, with over 350,000 views in less than a month and rising to the tune of 12-15k a day on average, with a couple of 40k days in there to boot. Come along for the ride as I peel back the science of how to make social media work for you and your brand. Read More
The latest episode of the podcast is now up, and this time I delve into how you can find success with Facebook, the world’s most powerful social media platform and one which many travel bloggers hate with a passion because they don’t understand the science behind it or how to use it as part of their content marketing strategy. Come along for the ride as I peel back the science of how to make this social platform work for you and your blog. Read More
When you look at the vast majority of people who get into travel blogging or have started travel blogs in the last few years (since around 2010), you will notice a trend. They all think that sponsored travel is something that grows on trees and is given out to anyone and everyone and it is generally the sole reason that they start a travel blog: to get free travel.
What they fail to take into consideration is that the vast majority of us who are earning sponsored travel have spent years building up our reputations, our traffic, our businesses, and the personal relationships with travel industry leaders and tourism representatives.
Not to mention we understand the basic principles of professionalism, publishing and marketing that relate to running a business. So with that in mind, consider the following a guide on how to professionally work with DMOs and sponsors within the niche that you have chosen for your blog, how to build up relationships for brand ambassadorships, and how to go from the 99% into the 1% of successful travel bloggers. Read More
For those of you who didn’t get a chance to catch my presentation at TBEX in Cancun in September, one of the questions at the end from one of the people in attendance was, “does Marginal Boundaries publish the content you are talking about?”
I had to answer no. Which led me to the realization that I need to change this fact. Over the past few weeks I’ve been hard at work behind the scenes developing a new direction and strategy for the content I produce here at the blog. Starting with this article on how to leverage the power of Facebook for your travel brand. Read More
There are high points in your career that anyone who does something long enough will recognize as turning points. Completing a difficult degree. Earning your first promotion. Landing that dream job. Earning your first published piece with a respected publishing outlet. Landing your first sponsored gig…and then getting to the point where your sponsorships continue to roll in. And for those of you who are in the blogging world, getting an invite to speak at the TBEX travel blog convention is up there on the list.
So for me, personally, it was a definite high point of the year to receive my invitation to speak at the convention as one of the featured speakers covering a session on day one just after the opening keynote on advanced Facebook marketing and management tactics, as well as being able to cover a pair of blog posts for them on Cancun beyond the Hotel Zone and its numerous parks and plazas. But even though the event itself was another notch on the belt in an already adventure-packed series of gigs and opportunities in the past few years, I would be remiss if I didn’t cover both sides of the coin. Read More