sponsored travel

Sponsored Travel - Expertise in Social Media Marketing

Sponsored Travel – Social Media Marketing Expertise

Posted by | Entrepreneur, Social Media, sponsored travel, Traveling Tips | 2 Comments

When you look at the Holy Grail of travel blogging, the vast majority of bloggers who have sprung up since around 2012 or so will quote one thing as their primary reason for attempting to work in this profession: sponsored travel. But what many of them fail to realize is that earning sponsorships is a process that takes several years to build up to, and includes building up expertise as an Internet marketer, which directly translates into social media marketing, which is what comes before social media managment. Read More

Sponsored Travel - Expertise in Media and Public Relations

Sponsored Travel – Expertise In Media & Public Relations

Posted by | Entrepreneur, Social Media, sponsored travel, Traveling Tips | 4 Comments

When you look at the Holy Grail of travel blogging, the vast majority of bloggers who have sprung up since around 2012 or so will quote one thing as their primary reason for attempting to work in this profession: sponsored travel. But what many of them fail to realize is that earning sponsorships is a process that takes several years to build up to, and includes building up expertise, contacts and work-related experience in the fields of media and public relations. Read More

Sponsored Travel - The Myth of Free

Sponsored Travel – The Myth of Free

Posted by | Entrepreneur, Social Media, sponsored travel, Traveling Tips | 8 Comments

When you look at the Holy Grail of travel blogging, the vast majority of bloggers who have sprung up since around 2012 or so will quote one thing as their primary reason for attempting to work in this profession: sponsored travel. But what many of them fail to realize is that earning sponsored travel is a process that takes several years to build up to, and at no point along the way does “free” ever enter into the picture. Read More

The business of travel blogging - sponsored travel

The Business of Travel Blogging – Sponsored Travel

Posted by | Entrepreneur, Social Media, sponsored travel, Traveling Tips | 15 Comments

When you look at the vast majority of people who get into travel blogging or have started travel blogs in the last few years (since around 2010), you will notice a trend. They all think that sponsored travel is something that grows on trees and is given out to anyone and everyone and it is generally the sole reason that they start a travel blog: to get free travel.

What they fail to take into consideration is that the vast majority of us who are earning sponsored travel have spent years building up our reputations, our traffic, our businesses, and the personal relationships with travel industry leaders and tourism representatives.

Not to mention we understand the basic principles of professionalism, publishing and marketing that relate to running a business. So with that in mind, consider the following a guide on how to professionally work with DMOs and sponsors within the niche that you have chosen for your blog, how to build up relationships for brand ambassadorships, and how to go from the 99% into the 1% of successful travel bloggers. Read More