When you look at the Holy Grail of travel blogging, the vast majority of bloggers who have sprung up since around 2012 or so will quote one thing as their primary reason for attempting to work in this profession: sponsored travel. But what many of them fail to realize is that earning sponsored travel is a process that takes several years to build up to, and at no point along the way does “free” ever enter into the picture. Read More
When you look at the vast majority of people who get into travel blogging or have started travel blogs in the last few years (since around 2010), you will notice a trend. They all think that sponsored travel is something that grows on trees and is given out to anyone and everyone and it is generally the sole reason that they start a travel blog: to get free travel.
What they fail to take into consideration is that the vast majority of us who are earning sponsored travel have spent years building up our reputations, our traffic, our businesses, and the personal relationships with travel industry leaders and tourism representatives.
Not to mention we understand the basic principles of professionalism, publishing and marketing that relate to running a business. So with that in mind, consider the following a guide on how to professionally work with DMOs and sponsors within the niche that you have chosen for your blog, how to build up relationships for brand ambassadorships, and how to go from the 99% into the 1% of successful travel bloggers. Read More
The basics of marketing can be traced back to lessons you learned as a child. And something almost all children in North America can relate to is the concept of a lemonade stand and all the work that goes into it, from preparing the lemonade all the way up to selling it.
But if you want to make money selling juice to your neighbors, there’s a lot more to it than simply slapping up a stand made out of some scrap wood and painting a quick sign. The basics of marketing apply no matter how far back into your childhood you go. Read More
Are you (or someone you know) passionate about travel, blogging, photography, Photoshop and the Adobe suite, social media, Internet marketing, and all things related to digital media? Are you an aspiring writer, photographer, designer, marketer or college student looking for real-world experience working with a one of the leading social media experts of the travel blogging industry? Do you love social interaction, and want to work with one of the world’s fastest-growing new media travel brands?
If you answered yes to any of these questions and can dedicate at least three hours a day from January 2015 until the end of June 2015, then Marginal Boundaries has a limited window-of-opportunity for six lucky candidates who will join our intern program and go on to become some of the world’s top travel bloggers, social media experts, and digital media professionals in 2015 and beyond. Read More
After the downtime between Cristina’s surgery March 2014 and our travel blog boot camp in August, and then TBEX in September, I’m happy to say that we are back with a vengeance. The rest of 2014 is already filled out, and 2015 is starting to fill up as well.
One of the biggest changes coming to the blog will be happening in early 2015, but in order to prepare our readers for that eventuality, I’m going to give you a run-down of what we have been leading up to. Read More