Social Media

Coworking

Coworking Versus Networking

Posted by | Passive Income, Social Media, Traveling Tips | 2 Comments

“Hi! My name’s Bob, from World’s Best Company!”

His smile is somewhat nervous, a little bit over-the-top, as he slips me his business card. I sip my champagne and nod at all the right moments during his spiel, making eye contact periodically to keep up the pretense that I’m tuned in.

It’s the same story I’ve heard 37 times in the past two hours, and I’ve perfected my “intently listening” look while also maintaining a facade of sobriety. An endless array of self-employed gurus who are intent on only one thing: sharing just how important they are in the grand scheme of things.

The thing is, I don’t give a shit because I don’t know Bob from Adam. I could give a rat’s ass about him, his products or his services because I never met him before tonight.

The Lie of Networking Events

Traditional networking events are grand affairs put on and attended by people who are mostly, in the very sense of the word, working professionals. They generally have a functioning business and are interested in getting out there and rubbing shoulders with others who are working in the same fields as themselves, because they’ve been told over the years that this is how it’s done. If you want to make it big you have to go to events, hand out business cards and get your face out there so people can get to know you.

In principle, it’s a good idea. Because after all, a hermit can’t make money. Someone who locks themselves away in the confines of their darkened basement will never sell any products or find a niche for their art. The only way to find customers and clients is to get your product out there. You have to be willing to network and spread the information about your product to as many people as possible to maximize your results. It’s the difference between being Johnny Johnson or Suzy Smith with the lemonade stand.

Unfortunately, networking events are not the best place to find potential clients, customers and, more importantly, peers who are interested in working on joint ventures side by side with you, sharing in the profits and the rewards while also sharing the work load.  Instead, networking events are filled with people who have only one goal in mind: sharing information about their own product or project while handing out business cards and hoping they get lucky with one or two “big fish”. It’s the equivalent of casting your line into the river over and over and over again, waiting for a nibble that you can hook and then reel in.

A networking event is a limited, one-time affair. You are given a finite moment of time to make your mark on another individual. While people might remember your face, chances are they won’t remember your name, your spiel or anything about your business by the time they leave the event, because they are there for the same reasons as you: to hand out business cards and try to hook a client or two.

It’s impersonal, it’s old-fashioned and it’s completely useless in the modern era of social media, globalization and affiliate marketing.

Coworking In The Modern Era

“Hey, Tim!!”  Bob puts his laptop bag and two coffees on the table next to my laptop and settles his frame into the chair adjacent to my own. He adjust the height on the chair and places one of the coffees in front of me, then leans back, fingers spider-webbing across the back of his head. “Did you see that YouTube video last night from the TBU convention on Tuesday?”

I nod my  head as I take a sip of coffee. He shared the link with me last night as we were wrapping up our day in the coworking space we both work out of several times per week. Bob runs a blog on hacking for a living, and traveling the world as a nomad, similar to my own blog, although I focus on immersion travel as opposed to backpacking.

I’ve known Bob for about three months now, and for the last two weeks we’ve been working on developing a joint-venture webinar series, combining the power of our two communities to bring in guest speakers and earn some extra cash by working together. We also have a third wheel, Deborah, who isn’t going to be in the office today. She’s a friend of his and after a few weeks of getting to know one another we all decided to pitch in and work on a project together since we all have the same goals and a similar style of writing.

I’m personally invested with Bob and Deborah because I’ve been working side-by-side with them for the past three months. We’ve gone out for beers, we buy each other coffee and donuts, we’ve shared travel stories, photos, YouTube videos and more importantly, we’ve built up the personal rapport required to develop empathy with each other. 

In short, we’ve become more than just peers: we’ve become somewhat of friends through similar goals, directions and proximity. Rather than only knowing Bob from his 90 second spiel and a plastic business card, I’ve grown to know who Bob is as a person. We’ve worked side by side in the same office for several months, talked about pets and family, and eventually after a few months we decided to pool our resources for mutually-beneficial results on a temporary side project.

Collaborative Progress

Synergy

Coworking is a social gathering of a group of people who are still working independently, but who share values and are interested in the synergy that can happen from working with like-minded, talented people in the same space.

I don’t give a shit about Bob and his 90 second spiel at the networking event because I don’t know him from Adam. Bob my nomadic peer, on the other hand, is someone who I’m personally invested in. We work well together, we both like dark beers, we both have a passion for traveling, we both blog for a living, we enjoy good food, quiet cafes, and Latin women.

Not only that, but working with Bob gives me the unique advantage of doubling my earning potential while at the same time working with someone whose opinion I not only respect but also value. I’m not just working with some random stranger I’ve only ever met one time at an event where I was half-drunk and tuned out the whole time. I’m working with a friend, a colleague, and someone who I’m personally invested in. I want to see Bob succeed as much as I want to succeed myself, because he’s my friend and working partner, not just some random douche. 

On top of that, working in an environment with others who are dong the same thing as you breeds a healthy sense of coordinated competition. Competition is the driving force behind human innovation. A desire to “one up” your peers is what has led to every great discovery in the history of humanity. Without competition we wouldn’t have the light-bulb, Internet, MP3s, YouTube, global connectivity and beyond. Without healthy competition Aristotle, Leonardo, Plato and others would never have pushed revolutionary ideas forward amongst their peers, continually striving for perfection and betterment; instead, they would have stagnated in a basement of forgotten dreams.

Synergy is only formed through a relationship built up out of mutual respect and same-mindedness. It also only happens over time as people learn how to work with each other. And only through synergy are greater ideas born, because one set of eyes will only ever see a single point of view regarding a given project. Multiple eyes viewing the project from multiple angles = new and exciting ways for the project to evolve that you would never have thought of on your own.

It is the evolution of human innovation in all its glory: multiple brilliant minds overcoming challenges together and building something that is stronger because of the numerous passions intertwined together ensuring the success of the project.

The Power of Trust

The reason I don’t give a shit about Bob at the networking event is because I don’t know him. If I don’t know him, I don’t trust him, and if I don’t trust him, how can I realistically ever do business with him, much less even be interested in what he has to say?

The real power of coworking lies in the trust that is built up between member in the same working environment. The empathy that is built up over time, the relationships, are what lead to equal opportunity sharing of like-minded blog posts, videos and projects, but more importantly, joint ventures.

If I don’t know Bob, I could care less what he does for a living. I’m never going to read his blog posts, talk about his videos with my friends, share his content with my own community of followers or purchase any of his products or services. But if I have a personal relationship with Bob, I’m invested. I’m sharing his content because it’s valuable and not only that, he’s my friend and I want to see him succeed alongside me.

No one you meet at a networking event will share your content based off a first-time conversation. In fact, the chances of them remembering your name, much less your business or even your face, after that networking event when they met another 50+ people at the same time, are almost nill.

But when you work in the same space with that person over weeks and months and get to know them, share coffee and beers and life experiences and stories and jokes and conversations, as you build a relationship with them, you find people who are personally invested in you and what you have to say with your brand. People who respect your opinion, who want to share your information with their own communities, and maybe even eventually work with you or invest in your company.

Trust is built up over time. It is not magically created through the presentation of a business card and a 90 second spiel. It requires cultivation, just like a plant. And this is the true power of coworking, because you build up trust with your coworkers and relationships that last for years to come as opposed to only a fake smile and a “nice to meet you” handshake with no heart.

What are some of your favorite aspects of coworking? Do you have any coworking success stories you’d like to share? Leave them in the comments below and let us know!

Don’t forget to sign up for our free newsletter for several-times-a-week, your-eyes-only travel and entrepreneur tips, plus receive a complimentary copy of our 85-page starter book on location independence and living abroad, 30 Ways in 30 Days.

With over 1,500 copies sold, our flagship 568-page eBook is what started it all. Learn how to travel the world like I do: without a budget, with no plans, funded completely by your website and online ventures.

The Expat GuidebookGet Your Copy Today!

Unplug from The System, cure yourself of The Greedy Bastard Syndrome, tap into your universal potential and create your own reality. Build a brand, travel the world and realize your cosmic consciousness.

Beyond Borders - The Social RevolutionGet Your Copy Today!

Illusion of Wealth

Rich Man, Poor Man – The Illusion of Wealth

Posted by | Live Like a Local, Passive Income, Quality of Life, Social Media, Traveling Tips | 15 Comments

Seattle, Washington, U.S.

Meet Bob.

Bob is a 42 year old male, married for 17 years to a beautiful wife named Phyllis. They have two children, a dog and three cats. Phyllis works in a salon as a manicurist where she’s been for the past 9 years, and Bob is a software engineer working for a company in Seattle where he’s been for the past eleven years. He makes $65,000 a year before taxes, and she makes around $40,000 a year before taxes. Together, they have a combined income of just over $100,000 per year.

Bob and Phyllis have a four bedroom home with a front and back yard, and a two car garage. They both have their own vehicles to get them to and from their jobs. They have a 50 inch television, an XBox 360, a Playstation 3, four home PCs (two for themselves, two for the kids),  four smart phones (two for themselves, two for the kids) with data plans, two tablets (one for the kids, one that he and Phyllis share).

From the outside, Bob and Phyllis are living the American Dream. A life of plenty. All the modern amenities and gadgets that a flourishing family should have. And 100 percent of what they “have” is paid for with credits cards and loans.

The house mortgage is $350,000. He still owes $19,000 on a $32,000 car loan. She still owes $4,000 on her $11,000 car loan. They have just over $15,000 of combined credit card debt. She owes $62,000 in school loans, and Bob owes $130,000 for his school loans.

Taxes for the couple are just around 25% per year when combining federal and state taxes. That means they have a bring-home pay of 75,000  a year before taxes. Their mortgage payment is $1,400 per month. Their car payments combined come to $1,000 a month, before insurance.  She pays around $350 a month for her school loans and he pays roughly $600 a month for his. They eat purely organic produce, and their groceries for a family of four cost them around $2,000 a month. Utilities run around $1,000 a month to keep the home air conditioned and heated, along with cable TV and high-speed Internet, water and recycling receptacles for the trash cans.

Already their projected bills per month come to $6,350, or $76,200 a year, which is over a thousand dollars more than their take-home pay. And we haven’t even gotten to the car insurance, gas for the vehicle, costs of clothing for the children, extra-curricular activities for school, Christmas gifts, entertainment costs, vacation costs and beyond, which run between $6,000 to $10,000 per year. In short….Bob and Phyllis are the typical American family, living far beyond their means but maintaining the illusion of wealth through credit management. What they can’t afford to pay with their bring-home salary they make up for with credit cards in order to keep their family “living the life of plenty”.

They have zero net income, and zero net worth. In fact, they are over-extended, and are making anywhere between 10k and 12k less than what they actually need to pay their bills, thus requiring them to use credit and credit cards to make ends meet. Stimulating the economy through continual cycling of never-ending debt.

Meanwhile, In Mexico

Meet Juan.

Juan is a 42 year old male, married for 17 years to a beautiful wife named Maria. They have three children, two dogs and one cat. Maria works as a secretary for a lawyer where she’s been for the past 11 years, and Juan is a software developer for a small company in Mexico City where he’s been for the past 9 years. Juan brings home around $20,000 USD a year before taxes, while Maria brings in around $10,000 a year before taxes. Together, they have a combined income of around $30,000 a year.

Juan  and Maria have a four bedroom home with a front and a back yard, and a single car parking area. They share a vehicle, and he drops her off and picks her up from work on his way back and forth. Sometimes she takes public transportation to get home. They have a 50 inch television, an XBox 360, a laptop for the kids and one for themselves. They each have smart phones, and the kids have burner phones for texting.

Their house is paid for. They bought a single-bedroom place when they were just married at 22 years old for $15,000 USD in a quiet subdivision of Mexico City and over the years added on extra rooms and a second level. They pitched in and bought a car together when they were 32 for $5,000 USD…up until that point they used public transportation to get to work. They worked part-time jobs to put themselves through school, and they don’t have credit card debt because they don’t buy anything they can’t afford to pay cash for.

Taxes for the couple run around 25 percent, leaving them with a take-home pay of around $22,500 per year. Insurance on the car runs around $500 per year. Gas comes to around $800 per year. They eat purely organic produce, cultivated by the farms around the city, and groceries for their family of four cost around $300 per month. Utilities for the home cost around $150 per month for AC/heat, cable TV, high speed Internet, water and gas. Entertainment costs for the year are around $1,300 for movies and events for the kids. They take two vacations a year which cost around $2,500 in total.

Their total cost of living for the year come to around $10,500 USD per year against a take-home pay of $22,500, which means a net profit of $12,000 per year between the two. They own their home, all the remodeling they’ve done to it over the years, their car, the TV, the amenities and have a net worth of around $50,000 USD when factoring in the current value of their home after all the renovations. 

The Conundrum

Most Westerners make the assumption that anyone living in a country beyond their borders is living a life of poverty. This is the illusion of wealth. Because while the vast majority of Westerners living a “life of plenty” with all the “modern necessities” are doing so on credit…people like Juan living in developing countries around the world have been living intelligently, working hard and living within their means, without credit.

Let’s say Bob gets sick and can’t work for six months. What’s going to happen to the house and the vehicles when he can’t make the mortgage payment for four months running, and then the car payments are four months behind, and the school loans haven’t been paid because he’s trying to keep food on the table and the water/electric going for his children and family, so rather than pay the loans he pays the necessities?

Do you think the banks and the creditors are going to pardon him, give him slack because of his circumstances, offer to forgive his debt and give him some more time so he can at least put food on the table for his family? Hell no! Within four months of late payments the bank is going to send a repo man in the middle of the night to take the cars, and then they will send a government-backed repo team to claim all the goods in the home and foreclose on the house to recoup their losses, leaving Bob and his family out on the streets.

All those “things” that Bob and Phyllis think they own, are in fact nothing more than borrowed…and they will spend their entire lives paying for those “things” until they are in their late 60s and early 70s…if they are lucky.

Meanwhile, Juan can take an entire year off work just because. His home, his car and everything he owns is actually, really, physically his. He bought and paid for it, with cash money, without credit. The bank can’t come hunt him down because he owns the title to his home, free and clear. He paid cash money for his car, and thus doesn’t have to worry about the bank coming to repossess it if he gets sick or can’t work for a few months out of the year.

The Illusion

The average Westerner (especially those from the U.S. and the U.K.) have been taught since birth to trust in banks and the credit system since they were old enough to read and write. They have bought into the lie of credit hook, line and sinker. This is blatantly obvious in the simple fact that if you ask any a Westerner about themselves and their job, they proudly list off their associated purchases as a symbol of their wealth…never once mentioning that they actually never purchased these items in the first place. They are instead on loan, via credit.

This is because the average Westerner has been brainwashed into simply ignoring the fact that they are a slave race. They honestly believe that they own their home, because after all they signed the paperwork at the bank for it. It’s “their car”, even when they still have five years’ worth of payments left on it. It’s “their television” even when they paid for it at Christmastime with a credit card. It’s “my vacation” even though it was put on a credit card. They believe that credit is the same thing as physically owning the item in question, and are thus deceived. 

“Welcome to my home” they say when you walk in the door, forgetting the fact that they still have 32 more years of mortgage payments to make and if they miss a couple or are late on more than a few the bank will quickly strip the home from them, leaving them out in the cold without a second thought. “What do you think of my car,” they ask, forgetting that they still have five more years of car payments to make before the car is actually theirs, and if they miss more than a couple the repo man will show up in the night and take their car without any warning.

Credit is a lie. It is the painted jail cell that has been carefully blended into the background so as to remain out of sight, out of mind. It is The Great Deceiver, shrouded in bells and whistles and paint and flashing lights and software and technological advances and promises of being “better than anyone else on the planet”. It is the illusion of wealth, and it has enthralled the once-great countries of The West and trapped them in a downward spiral that is currently being played out in the so-called “global crisis”.

Meanwhile, Juan and others like him are going about their daily business, living in developing countries where the cost of living is a fraction of what it is in The West. Free of the credit system that has dragged the West down into its demise, and free to live far simpler lives.

Mexicans, for example, have more than three times more national holidays than the United States. Italians work half the hours but yet have a take-home pay that is twice the average American….and they traditionally practice the siesta (afternoon nap) in southern regions of the country. So not only do they work half the hours and make twice the money, but they do it while managing to catch an afternoon wink along the way! Colombians have a two to three hour lunch break (traditionally) to break up the work day, and Bulgarians have holidays that literally last for a week, yet 98% of them own their own homes, free and clear of mortgages.

If these countries are supposedly so “backwards” and “inferior” to the West…how is it that their people have zero debt, four times and more the national holidays, half the working hours and afternoon naps to boot?

It’s all about frugality and living within your means. When you know what you really need out of life and how to get it without relying on the government, you embody the very essence of what it means to be a free human being.

Are you living in an illusion?

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With over 1,500 copies sold, our flagship 568-page eBook is what started it all. Learn how to travel the world like I do: without a budget, with no plans, funded completely by your website and online ventures.

The Expat GuidebookGet Your Copy Today!

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Marginal Boundaries Giveaway

The Expat Guidebook & Destination Freedom Giveaway

Posted by | Destination Freedom, Live Like a Local, Passive Income, Quality of Life, Social Media | 6 Comments

We’ve sold over 1,500 copies of The Expat Guidebook since the book first went on sale in early 2012! To celebrate this milestone, we are running a special this-weekend-only special discount and giveaway!

From now until midnight on Sunday, May 26th, every copy of The Expat Guidebook sold comes with a free copy of Beyond Borders – The Social Revolution, the latest publication from Marginal Boundaries, as well as a free copy of our Live Like a Local in Cancun, Mexico immersion travel guide!

To start, we are dropping the price on The Expat Guidebook to a mere $20 USD for this limited time offer!

The Expat Guidebook as well as Beyond Borders are the foundation layers of the coursework taught at our three-month-long blogging, social media and passive income Destination Freedom retreats that take place here in Cancun, Mexico. If you are interested in how to make money online with a blog, how to master social media, and how to use passive income to travel the world as an expat and full-time digital nomad, these two publications are the best place to start!

Our Cancun guide gives you all the information you need to know on living the good life in Cancun, Mexico, with up-to-date overviews on accommodation referrals, restaurants, public transportation, local tips for getting the best prices on food and clothing through negotiation, how to get your residency visa and beyond.

Normally, you’d pay $65 if you purchased all three of the guidebooks separately, but for this weekend only you can pick up all three volumes for just $20.

Click here for your instant-download copy, available directly via PayPal

On top of that…if we hit 100 sales by midnight, May 26th, I’ll be giving away a free position to our Summer Destination Freedom retreat. That’s right…if we make 100 sales by the Sunday deadline I’ll be choosing one lucky winner to come to Cancun and take part in our Destination Freedom retreat for social media, brand building, blogging and Spanish language immersion…absolutely for free! That’s a value of $6,000 USD!

How can you get involved? Help us share this message with anyone and everyone between now and the Sunday midnight deadline. Share it on Facebook, on Google+, on Twitter, in your email, on your blog, with your friends, family, anywhere! And don’t forget to pick up your own copy to register your entry!

On Monday, the 27th of May, I’ll be checking the final tallies and selecting a winner from the list of customers who have purchased copies during the discount weekend.

So get those social media shares going and best of luck to all of you!

Only one entry per person is allowed into the Destination Freedom giveaway. An entry is automatically made upon purchase of The Expat Guidebook. A valid PayPal account is required to claim your instant download copy of The Expat Guidebook. The contest is only valid for PDF copies purchased directly through PayPal from our digital supplier, EJunkie. Kindle copies are not applicable.

Don’t forget to sign up for our free newsletter for several-times-a-week, your-eyes-only travel and entrepreneur tips, plus receive a complimentary copy of our 85-page starter book on location independence and living abroad, 30 Ways in 30 Days.

With over 1,500 copies sold, our flagship 568-page eBook is what started it all. Learn how to travel the world like I do: without a budget, with no plans, funded completely by your website and online ventures.

The Expat GuidebookGet Your Copy Today!

Unplug from The System, cure yourself of The Greedy Bastard Syndrome, tap into your universal potential and create your own reality. Build a brand, travel the world and realize your cosmic consciousness.

Beyond Borders - The Social RevolutionGet Your Copy Today!

Center of Attention

The Center of Attention

Posted by | Passive Income, Social Media | 6 Comments

Think back to your science lessons from when you were a child. What happens when a molecule starts to vibrate? It affects the other molecules around, causes them to begin vibrating at the same frequency. And what happens when many molecules begin to vibrate on the same frequency? Friction. Heat. Universal Change.

Even a mudslide or an avalanche starts with a tiny trickle, a tiny vibration, the smallest little change in the environment which then spreads to the other molecules and particles within the overall horde, eventually transforming into a massive shift that sends the mudslide or the avalanche crashing down the hill.

All it takes is one little molecule to begin vibrating at the center of the mass, and from there it spreads outward, affecting the entire group. And when it comes to social media and building your brand/blog, the same rule applies: you need to be the molecule right there in the center of it all, vibrating away and affecting others around you.

But there’s also something else to consider: there is a right way and a wrong way to inspire others to follow a course of action, and it’s all about positivity. In the karmic way of things, it comes down to “doing unto others what you want them to do to you”. Which basically boils down to keeping a positive attitude, no matter what, and always being the first person to smile, the first person to inspire, the first person to affect the mood of others…but in a positive way.

Alone

The above caption says it all: smile and the whole world smiles with you…fart and you stand alone. If you are  always smiling, always positive, always inspiring others with kind actions and generosity and positivity, everyone around you will always be smiling and hopeful and positive…because you are that molecule, vibrating away with your positive energy, charging all the other molecules around you with the same positive energy, thus inspiring them to engage with you and your content.

But the moment you let a bomb drop, you’ll quickly find that you are surrounded by empty space as your entire community of previously-rapt followers, friends and co-workers have dispersed, full-on retreat-mode kicked in by the stench of your nethers.

Very few people out there actually enjoy the stank of a freshly planted ass blast. If you are one of those…well, my friend, you are a rare breed. The vast majority of people will wrinkle their nose and put some distance between the farter and themselves so they can get some breathing room. Which means you are no longer in contact with those people, and thus they are out of reach of your sales, products and influence.

Not to mention they might never want to come back due to paranoia over whether or not you might have another slip of the breach. Or let slip an actual shart purely by accident, thus ruining your reputation completely and forever branding yourself in the eyes of others as “that one guy/girl”.

Skidmark

Regardless if you are working in social media, traditional networking, blogging or any other form of social work where you are in contact with others, no one likes a stinky bastard because he/she reeks. The space created by a fresh flavor-saver is enough to virtually kill your influence in social circles because suddenly you’ve lost contact with all the people close to you, and your vibrations are lost in empty space.

If you want to keep your forward progress in the social industry, you can’t afford to be a terd-herder. You have to smell like roses, keep a smile on your face and continually keep a positive attitude and presence so that you can inspire others around you to follow suit. From there, your influence will spread like wildfire from molecule to molecule until you’ve infected an entire batch.

After that… world domination. And pie. Because everyone likes pie.

Don’t forget to sign up for our free newsletter for several-times-a-week, your-eyes-only travel and entrepreneur tips, plus receive a complimentary copy of our 85-page starter book on location independence and living abroad, 30 Ways in 30 Days.

With over 1,500 copies sold, our flagship 568-page eBook is what started it all. Learn how to travel the world like I do: without a budget, with no plans, funded completely by your website and online ventures.

The Expat GuidebookGet Your Copy Today!

Unplug from The System, cure yourself of The Greedy Bastard Syndrome, tap into your universal potential and create your own reality. Build a brand, travel the world and realize your cosmic consciousness.

Beyond Borders - The Social RevolutionGet Your Copy Today!

Lemonade Stand

The Lemonade Stand Concept – Global Networking

Posted by | Passive Income, Quality of Life, Social Media | 2 Comments

Corner of Teak Avenue and Lark Street. Suburbia, America. Little Johnny Johnson has set up a lemonade stand to make some extra spending money so he can go on a camping trip with his friends. He’s spent the last three days meticulously setting up his stand, another day painting it and getting it ready, and his mom helped him make the lemonade. He sits patiently, hoping to sell enough to fund his trip.

The only problem is….Johnny hasn’t done any marketing. While he’s hoping to sell a hundred dollars’ worth of lemonade today, the only people who know he is selling lemonade are the people who might randomly drive or walk by and decide to buy a cup. His target market is extremely limited because all he has is a single sign that only people who pass by close enough can see. At the end of the day, he might sell 10 cups of lemonade depending on how many people pass by and actually want something to drink. He is relying purely on organic traffic.

Meanwhile, Suzy Smith two streets over had the same idea at the same time as Johnny. She completed all of the same steps Johnny did in terms of building the stand and prepping the lemonade, but instead of only relying on a single sign, little Suzy is a social butterfly. She’s told all her friends at school, she talked to the chess club, the cheerleaders, the football team, the teachers, her youth group at church, her Sunday school class, her Girl Scout group, she printed flyers and put them up around her neighborhood, handed flyers to neighbors and friends and asked them to post the flyers up in their neighborhood, she had her dad tell his golf buddies, her mom tell her book club friends, plus she randomly told people on the street who were total strangers about her lemonade stand this weekend.

When Suzy opens up her lemonade stand it is packed with people, and she sells over 200 cups of lemonade on the same day that Johnny only sells 10. She is relying on viral traffic.

Being social is key to any business, because the only way to get word out about your business is by telling people and advertising your services. And while some writers/bloggers/entrepreneurs understand (at least at a basic level) that they need to be doing some type of social media campaigns, few understand just how important it really is when it comes to exposure and bringing clients in. Fewer still are actually getting out there and making the rounds and putting in the effort to get the viral traffic. Instead, they are waiting and hoping and playing the loser’s game. 

The above analogy might be fairly simplistic, but the gist of the example is true: the more people you are exposed to, the more sales you will make. Just look at any successful blogger/social media guru/passive income specialist and their activity online and you will see one thing that stands out: the more successful the individual, the more subscribers they have to their newsletters, followers on twitter, comments on their blog posts and so on and so forth. The more people you are exposed to, the more chances you have at finding people who are interested in your unique voice, and thus your products, services, blog and beyond.

I was reading a thread once in one of the writer’s forums I was once a member of during my freelancing days discussing whether or not you can be successful as an anti-social freelancer, and I noticed a trend. All of the people who complained about how they hated social media and disliked having to deal with people were the very same writers who were continually complaining how they were always broke, never had any gigs, only made 10-15 dollars per hour and were forced to rely on the scraps thrown from the table by the more successful writers.

They harbored discontent and blamed their circumstances on everyone else, but the reality of their plight was fairly simple: their lack of success was directly related to their dislike of being social. They are the Johnny’s of the writing world, with merely a blog or a website and no real desire to interact with people, instead relying only on those random few who happen to drive by and see their sign.

Meanwhile, successful writers, bloggers and social media maestros – namely, those who have a continual slew of work and regularly make a wage that has the anti-social Johnny’s frustrated and angry – are utilizing social media, keyword campaigns, newsletters and regular blog posts, and are making bank in comparison.

Having a website, writing and blogging isn’t just about creating the content. This is a business, just like any other, and if you want your business to be successful, you have to be willing to market the business. You can either pay someone else to do it for you (hire a social media manager or firm), or you can learn the ropes yourself and manage all of your social media campaigns organically. Writing/creating merely for the sake of writing/creating will never get you exposure or bring in traffic.

So here’s the thing. You can be little Johnny selling your ten cups of lemonade and be depressed and frustrated by the lack of business and success, or you can be like little Suzy and start actively promoting your business with social media outlets and have more work than you know what to do with. You can’t afford to be an anti-social writer or blogger if you want to make real money and enjoy real rewards…you have to be willing to get your face, your name and your brand out there, and build up a reputation that other people can rely on.

The previous section was an excerpt from the latest Marginal Boundaries publication, Beyond Borders – The Social Revolution.

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