Think back to your science lessons from when you were a child. What happens when a molecule starts to vibrate? It affects the other molecules around, causes them to begin vibrating at the same frequency. And what happens when many molecules begin to vibrate on the same frequency? Friction. Heat. Universal Change.
Even a mudslide or an avalanche starts with a tiny trickle, a tiny vibration, the smallest little change in the environment which then spreads to the other molecules and particles within the overall horde, eventually transforming into a massive shift that sends the mudslide or the avalanche crashing down the hill.
All it takes is one little molecule to begin vibrating at the center of the mass, and from there it spreads outward, affecting the entire group. And when it comes to social media and building your brand/blog, the same rule applies: you need to be the molecule right there in the center of it all, vibrating away and affecting others around you.
But there’s also something else to consider: there is a right way and a wrong way to inspire others to follow a course of action, and it’s all about positivity. In the karmic way of things, it comes down to “doing unto others what you want them to do to you”. Which basically boils down to keeping a positive attitude, no matter what, and always being the first person to smile, the first person to inspire, the first person to affect the mood of others…but in a positive way.
The above caption says it all: smile and the whole world smiles with you…fart and you stand alone. If you are always smiling, always positive, always inspiring others with kind actions and generosity and positivity, everyone around you will always be smiling and hopeful and positive…because you are that molecule, vibrating away with your positive energy, charging all the other molecules around you with the same positive energy, thus inspiring them to engage with you and your content.
But the moment you let a bomb drop, you’ll quickly find that you are surrounded by empty space as your entire community of previously-rapt followers, friends and co-workers have dispersed, full-on retreat-mode kicked in by the stench of your nethers.
Very few people out there actually enjoy the stank of a freshly planted ass blast. If you are one of those…well, my friend, you are a rare breed. The vast majority of people will wrinkle their nose and put some distance between the farter and themselves so they can get some breathing room. Which means you are no longer in contact with those people, and thus they are out of reach of your sales, products and influence.
Not to mention they might never want to come back due to paranoia over whether or not you might have another slip of the breach. Or let slip an actual shart purely by accident, thus ruining your reputation completely and forever branding yourself in the eyes of others as “that one guy/girl”.
Regardless if you are working in social media, traditional networking, blogging or any other form of social work where you are in contact with others, no one likes a stinky bastard because he/she reeks. The space created by a fresh flavor-saver is enough to virtually kill your influence in social circles because suddenly you’ve lost contact with all the people close to you, and your vibrations are lost in empty space.
If you want to keep your forward progress in the social industry, you can’t afford to be a terd-herder. You have to smell like roses, keep a smile on your face and continually keep a positive attitude and presence so that you can inspire others around you to follow suit. From there, your influence will spread like wildfire from molecule to molecule until you’ve infected an entire batch.
After that… world domination. And pie. Because everyone likes pie.